Astroturfing is the practice of masking the sponsors of a message to make it appear as though it originates from and is supported by grassroots participants. A grassroots movement is one naturally and spontaneously originating at the local level to give voice to a particular point of view.
In recent years, astroturfing has found its way into the environmental arena, blurring the lines between a true grassroots movement for or against a policy, facility or permit and one manufactured by a group for or against that policy, facility or permit. Most recently, the war on coal seems to be fertile ground in which fake grassroots can be planted. Continue reading “Astroturfing the Grassroots”